Sean Toohey

Today the Interactive Advertising Bureau (IAB) announced that Internet advertising revenues set a new record of $8.4 billion in the first three months of 2012. “More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, President and CEO, IAB. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.” “Digital media captures consumers’ imaginations, and marketers increasingly turn to interactive advertising to successfully speak to their customers,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB. “The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, Partner, PwC U.S. “Moreover, a 15 percent increase over the comparable period in 2011 is a solid affirmation the internet is delivering on its promise to attract consumers and the advertising dollars t...

I Recently converted our usedeverywhere.com websites over to the Google Ad Manager (GAM) platform, but I hit a wall... Google recommends you use no more than 1000 Ad slots. But my pilot site was running well with over 2500 ad slots and I was planning to roll out to 10+ sites, with a total of more than 25,000 possible ad slots... I met with Google and they recommended doing this with custom targeting, using category & sub-cats. Unfortunately the targeting they proposed would not work for us, and I'd already set up the first batch of Ad slots so i posed the question: "Can your application handle 30,000 ad slots and 2500 placements?" The answer was yes, but it may slow down forecasting... so no big deal.... Well, as it turns out the real answer is NO, GAM can't handle that many Ad slots. Sure the underlying system can handle it (Doubleclick perhaps??), but the Inventory Tab becomes completely unusable and the I can no longer create new Ad Placements! So, I ...