Designing to Save Newspapers
I work in the newspaper business, and saw this TED talk last year, I think Jacek makes some good and inspired points on using creativity and imagination to drive business.
One important lesson for designers is to go beyond design and gain real understanding for the needs of their business. This is critical in every aspect of design and development,and unfortunately most designers don't think about or understand what the business requirements are for their company.
"Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might." ~ TED
One important lesson for designers is to go beyond design and gain real understanding for the needs of their business. This is critical in every aspect of design and development,and unfortunately most designers don't think about or understand what the business requirements are for their company.
"Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might." ~ TED
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